2030 Growth Strategy

CEO Stefano Caroti’s multiyear growth framework through fiscal 2030 targets high‑single‑digit revenue growth each year from 2028 to 2030, with HOKA expected to expand at low‑double‑digit rates and UGG at mid‑single‑digit rates. Growth will be underpinned by category‑defining product innovation, brand marketing, expanded direct‑to‑consumer capabilities, and strategic use of artificial intelligence. Retail expansion will match HOKA’s momentum, with 20‑25 new stores planned annually in Asia, particularly China. Analysts have reaffirmed confidence in Deckers’ ability to deliver high‑single‑digit consolidated revenue growth, with direct‑to‑consumer sales anticipated to outpace wholesale and international sales expected to surpass U.S. sales.