AI Expansion Partnership

Strategically, Braze broadened its AI footprint. The BrazeAI Operator tool and other AI‑enabled features were showcased at the upcoming Braze Forge 2026 conference (Sept. 28‑30, Las Vegas). A three‑year Strategic Collaboration Agreement with AWS was announced to extend market reach and accelerate AI product adoption, including co‑sell and Marketplace procurement. The partnership also aims to integrate Braze’s customer engagement platform with AWS’s AI services, potentially unlocking new revenue streams. Management emphasized investment in sales capacity and product innovation to sustain pipeline growth and international expansion, while noting headwinds from premium messaging volumes and competitive pressures.