BAT Workforce Reduction

British American Tobacco (BAT) announced a comprehensive restructuring under its Fit 2 Win programme, set to reduce the global workforce by roughly 20 %—about 9,000 roles—by the end of 2026. Five‑hundred‑five‑hundred positions will be eliminated directly, while an additional 3,500 will be outsourced to partners such as Accenture and India‑based ITC Infotech. The cuts exclude the U.S. and are already in progress, with 5,500 layoffs completed and outsourcing moves underway.