Ferrari’s Strategic Outlook

Strategically, Ferrari is investing in racing, lifestyle, and digital transformation while maintaining a focus on high‑value products. The 2026 guidance relies on a full‑year order book through 2027 and four new models, including the all‑electric Luce set to debut on May 25 and enter sales in late 2026. Middle East accounts for about 5 % of business; potential US tariffs on EU cars have not materially impacted deliveries, though the firm remains prepared to adjust strategies once tariff details are finalized.