Pure‑Play Lifestyle Shift

PVH Corp. has advanced its PVH+ Plan by divesting its lower‑margin Heritage Brands, thereby becoming a focused pure‑play lifestyle brand operator. The transition allows management to reallocate capital toward brand investment and e‑commerce capabilities within the direct‑to‑consumer (DTC) and digital channels for Calvin Klein and Tommy Hilfiger. The company’s share price sits near $62.36, with a trailing P/E of 9.48 and a forward P/E of 4.90, prompting analysts to view an attractive valuation relative to earnings. Investors have noted an 18 % downside buffer implied by a $50 put expiring September 2026, and the company has authorized a $5 billion share‑repurchase program, supported by an ongoing dividend.