AI‑Enabled Efficiency

Strategically, PVH has entered a partnership with OpenAI to embed AI across its operating model. The collaboration will co‑create custom AI tools for product and design, demand planning, inventory optimization, and consumer engagement. OpenAI enterprise APIs are slated for integration to develop modern workflows that span product development, marketing, supply chain, and retail functions, aiming to deepen customer engagement and boost repeat purchasing. The partnership is expected to increase operational efficiency and positively affect PVH’s bottom line in the short term, while long‑term success hinges on effective implementation within existing infrastructure.