Salty Snack Growth

Financially, Hershey’s salty‑snacks segment grew 28 % year‑over‑year in Q4, generating $357 million. Annual sales are projected to rise 5 % this year and another 2 % in fiscal 2027 to $12.54 billion. The company’s cash position has surged, with cash and equivalents reaching $926 million—an 181 % increase from $329 million at the end of 2021.