Turnaround Gains

The partnership is framed around Jones Soda’s recent turnaround. In Q3, gross margins rose 1,010 basis points to 28.9 % and operating expenses fell 20 %. Preliminary Q4 revenue is up 330 % year over year, driven by new retail placements such as Costco and the Fallout‑inspired Sunset Sarsaparilla. CEO Scott Harvey said the firm’s “narrow and deep” go‑to‑market strategy and roadmap toward positive EBITDA are now clearer to the financial community, positioning Jones Soda for potential uplisting and sustained cash‑flow generation.